{"id":2207,"date":"2026-09-11T02:47:47","date_gmt":"2026-09-11T02:47:47","guid":{"rendered":"https:\/\/thuchanhmic6.id.vn\/?p=2207"},"modified":"2026-09-11T02:47:47","modified_gmt":"2026-09-11T02:47:47","slug":"kdqt-kinh-doanh-quan-nhau-o-nhat-gap-kho","status":"publish","type":"post","link":"https:\/\/thuchanhmic6.id.vn\/?p=2207","title":{"rendered":"KDQT – Kinh doanh qu\u00e1n nh\u1eadu \u1edf Nh\u1eadt g\u1eb7p kh\u00f3"},"content":{"rendered":"\n

Chi ph\u00ed t\u0103ng trong khi ng\u01b0\u1eddi Nh\u1eadt gi\u1ea3m ti\u1ec7c t\u00f9ng, khi\u1ebfn c\u00e1c qu\u00e1n nh\u1eadu b\u00ecnh d\u00e2n ch\u1eadt v\u1eadt, v\u1edbi s\u1ed1 v\u1ee5 ph\u00e1 s\u1ea3n n\u1eeda \u0111\u1ea7u n\u0103m cao nh\u1ea5t 37 n\u0103m.<\/p>\n\n\n\n

M\u1ed9t t\u1ed1i th\u1ee9 t\u01b0 t\u1ea1i Marco \u1edf trung t\u00e2m Tokyo, m\u00f9i th\u1ecbt heo n\u01b0\u1edbng lan kh\u1eafp kh\u00f4ng gian. B\u00e0n trong qu\u00e1n d\u1ea7n k\u00edn kh\u00e1ch, ch\u1ee7 y\u1ebfu l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng lui t\u1edbi sau gi\u1edd l\u00e0m. Marco l\u00e0 qu\u00e1n nh\u1eadu b\u00ecnh d\u00e2n truy\u1ec1n th\u1ed1ng ki\u1ec3u Nh\u1eadt (Izakaya), n\u01a1i m\u1ecdi ng\u01b0\u1eddi t\u1ee5 t\u1eadp \u0111\u1ec3 u\u1ed1ng \u0111\u1ed3 c\u00f3 c\u1ed3n v\u00e0 \u0103n c\u00e1c m\u00f3n nh\u1eafm nh\u1eb9 nh\u00e0ng.<\/p>\n\n\n\n

Izakaya hi\u1ec7n di\u1ec7n kh\u1eafp th\u1ee7 \u0111\u00f4, g\u1ea7n nh\u01b0 tr\u00ean m\u1ecdi khu ph\u1ed1 th\u01b0\u01a1ng m\u1ea1i, n\u00e9p m\u00ecnh d\u01b0\u1edbi \u0111\u01b0\u1eddng ray t\u00e0u ho\u1eb7c n\u1eb1m tr\u00ean c\u00e1c t\u1ea7ng cao nh\u1eefng t\u00f2a nh\u00e0 h\u1eb9p. Ch\u1ee7 qu\u00e1n Kazuhiko Inada, 41 tu\u1ed5i, n\u00f3i r\u00e0o c\u1ea3n gia nh\u1eadp ng\u00e0nh n\u00e0y r\u1ea5t th\u1ea5p. “M\u1edf qu\u00e1n t\u01b0\u01a1ng \u0111\u1ed1i thu\u1eadn l\u1ee3i v\u00e0 n\u1ebfu kh\u00f4ng chu\u1ea9n b\u1ecb k\u1ef9 th\u00ec \u0111\u00f3ng c\u1eeda c\u0169ng d\u1ec5 ch\u1eb3ng k\u00e9m”, \u00f4ng n\u00f3i.<\/p>\n\n\n\n

N\u1eeda \u0111\u1ea7u n\u0103m 2026, c\u00f3 118 Izakaya ph\u00e1 s\u1ea3n t\u1ea1i Nh\u1eadt, cao nh\u1ea5t k\u1ec3 t\u1eeb 1989, theo Tokyo Shoko Research. G\u1ea7n 90% cho bi\u1ebft doanh thu tr\u00ec tr\u1ec7 v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u thu\u00ea d\u01b0\u1edbi 10 nh\u00e2n vi\u00ean, cho th\u1ea5y c\u00e1c qu\u00e1n nh\u1ecf, v\u1ed1n t\u1ea1o n\u00ean ph\u1ea7n l\u1edbn v\u0103n h\u00f3a \u0103n nh\u1eadu Nh\u1eadt B\u1ea3n ng\u00e0y c\u00e0ng ch\u1eadt v\u1eadt.<\/p>\n\n\n\n

T\u1ed1c \u0111\u1ed9 \u0111\u00e0o th\u1ea3i d\u1ef1 b\u00e1o s\u1eafp t\u0103ng nhanh, khi ch\u00ednh ph\u1ee7 \u0111\u1ec1 ra k\u1ebf ho\u1ea1ch gi\u1ea3m thu\u1ebf th\u1ef1c ph\u1ea9m mua mang v\u1ec1 trong hai n\u0103m, b\u1eaft \u0111\u1ea7u t\u1eeb th\u00e1ng 4\/2027. Hi\u1ec7n thu\u1ebf ti\u00eau d\u00f9ng l\u00e0 8% v\u1edbi ph\u1ea7n l\u1edbn th\u1ef1c ph\u1ea9m mua v\u1ec1 nh\u00e0, so v\u1edbi 10% t\u1ea1i nh\u00e0 h\u00e0ng. Ch\u00ednh s\u00e1ch m\u1edbi s\u1ebd h\u1ea1 thu\u1ebf su\u1ea5t v\u1edbi th\u1ef1c ph\u1ea9m ti\u00eau d\u00f9ng t\u1ea1i nh\u00e0 xu\u1ed1ng ch\u1ec9 c\u00f2n 1%.<\/p>\n\n\n\n

C\u00e1c ch\u1ee7 qu\u00e1n lo gi\u00e1 th\u1ef1c ph\u1ea9m si\u00eau th\u1ecb r\u1ebb h\u01a1n s\u1ebd t\u1ea1o th\u00eam l\u00fd do \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0103n u\u1ed1ng t\u1ea1i nh\u00e0. Naoko Ogata, chuy\u00ean gia kinh t\u1ebf c\u1ea5p cao t\u1ea1i Vi\u1ec7n Nghi\u00ean c\u1ee9u Nh\u1eadt B\u1ea3n, cho r\u1eb1ng m\u1ee9c gi\u1ea3m 7 \u0111i\u1ec3m ph\u1ea7n tr\u0103m l\u00e0 “\u0111\u00e1ng k\u1ec3”. “Xu h\u01b0\u1edbng chuy\u1ec3n sang \u0103n t\u1ea1i nh\u00e0 ch\u1eafc ch\u1eafn s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3”, b\u00e0 n\u00f3i.<\/p>\n\n\n\n

C\u00e1ch ng\u01b0\u1eddi Nh\u1eadt \u0111i nh\u1eadu c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i. Nh\u1eefng cu\u1ed9c nh\u1eadu c\u00f4ng ty k\u00e9o d\u00e0i, khi \u0111\u1ed3ng nghi\u1ec7p c\u00f9ng nhau di chuy\u1ec3n t\u1eeb qu\u00e1n n\u00e0y sang qu\u00e1n kh\u00e1c, gi\u1edd \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. Sunny Yasuda, 51 tu\u1ed5i, m\u1edf qu\u00e1n nh\u1eadu \u0111\u1ea7u ti\u00ean c\u00e1ch \u0111\u00e2y 16 n\u0103m, khi c\u00e1c bu\u1ed5i ti\u1ebfp kh\u00e1ch doanh nghi\u1ec7p ph\u1ed5 bi\u1ebfn h\u01a1n v\u00e0 m\u1ed9t \u0111\u00eam t\u1ee5 t\u1eadp th\u01b0\u1eddng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gh\u00e9 li\u00ean ti\u1ebfp nhi\u1ec1u qu\u00e1n. “Nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y \u0111i ba, b\u1ed1n qu\u00e1n th\u00ec gi\u1edd ch\u1ec9 d\u1eebng l\u1ea1i sau m\u1ed9t ho\u1eb7c hai qu\u00e1n”, \u00f4ng n\u00f3i.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n

Ti\u1ec7c t\u1ea5t ni\u00ean (b\u014dnenkai) v\u00e0 t\u00e2n ni\u00ean (shinnenkai) t\u1eebng quen thu\u1ed9c trong \u0111\u1eddi s\u1ed1ng doanh nghi\u1ec7p Nh\u1eadt c\u0169ng \u00edt h\u01a1n. Kh\u1ea3o s\u00e1t c\u1ee7a Tokyo Shoko Research cho th\u1ea5y 57,2% doanh nghi\u1ec7p \u0111\u00e3 ho\u1eb7c \u0111\u1ecbnh t\u1ed5 ch\u1ee9c nh\u1eefng bu\u1ed5i ti\u1ec7c n\u00e0y trong m\u00f9a 2025-2026, gi\u1ea3m m\u1ea1nh so v\u1edbi 78,4% tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t \u0111\u1eb7t b\u00e0n theo nh\u00f3m bi\u1ebfn m\u1ea5t, trong khi \u0111\u00e2y th\u01b0\u1eddng l\u00e0 ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn cao nh\u1ea5t c\u1ee7a c\u00e1c Izakaya.<\/p>\n\n\n\n

Ng\u01b0\u1eddi Nh\u1eadt tr\u1ebb c\u0169ng u\u1ed1ng \u00edt r\u01b0\u1ee3u bia h\u01a1n. Ph\u00e2n t\u00edch n\u0103m 2022 c\u1ee7a Vi\u1ec7n Nghi\u00ean c\u1ee9u NLI cho bi\u1ebft trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u1edf \u0111\u1ed9 tu\u1ed5i 20 c\u00f3 u\u1ed1ng \u0111\u1ed3 c\u00f3 c\u1ed3n, kho\u1ea3ng 27% n\u00f3i hi\u1ebfm khi ho\u1eb7c \u0111\u00e3 ng\u1eebng u\u1ed1ng. T\u00ednh c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ho\u00e0n to\u00e0n kh\u00f4ng u\u1ed1ng r\u01b0\u1ee3u bia th\u00ec chi\u1ebfm kho\u1ea3ng m\u1ed9t n\u1eeda nam gi\u1edbi v\u00e0 60% ph\u1ee5 n\u1eef \u0111\u1ed9 tu\u1ed5i 20.<\/p>\n\n\n\n

V\u1edbi m\u00f4 h\u00ecnh kinh doanh xoay quanh r\u01b0\u1ee3u bia v\u00e0 giao l\u01b0u x\u00e3 h\u1ed9i, xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 x\u00f3i m\u00f2n t\u1eeb t\u1eadp kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i. Ng\u01b0\u1ee3c l\u1ea1i, nguy\u00ean li\u1ec7u, ti\u1ec1n l\u01b0\u01a1ng v\u00e0 gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng ti\u1ebfp t\u1ee5c t\u0103ng.<\/p>\n\n\n\n

Do thi\u1ebfu lao \u0111\u1ed9ng, c\u00e1c nh\u00e0 h\u00e0ng ph\u1ea3i t\u0103ng l\u01b0\u01a1ng v\u00e0 c\u1ea3i thi\u1ec7n \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c ch\u1ec9 \u0111\u1ec3 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean. \u00d4ng Yasuda cho bi\u1ebft m\u1ed9t s\u1ed1 ch\u1ee7 qu\u00e1n \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda ho\u1eb7c thu h\u1eb9p ho\u1ea1t \u0111\u1ed9ng v\u00ec s\u1ed1 nh\u00e2n vi\u00ean c\u00f2n l\u1ea1i ki\u1ec7t s\u1ee9c do \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

\"M\u1ed9t
M\u1ed9t con ph\u1ed1 t\u1eadp trung c\u00e1c Izakaya \u1edf khu Shinjuku, Tokyo ng\u00e0y 30\/3. \u1ea2nh: AFP<\/em><\/figcaption><\/figure>\n\n\n\n

M\u1edf qu\u00e1n m\u1edbi c\u0169ng t\u1ed1n k\u00e9m h\u01a1n. Khi nh\u1eefng t\u00f2a nh\u00e0 c\u0169 \u1edf Kagurazaka \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft, chi ph\u00ed x\u00e2y d\u1ef1ng t\u0103ng s\u1ebd t\u00ednh v\u00e0o gi\u00e1 thu\u00ea. V\u00ec v\u1eady, chi ph\u00ed ho\u00e0n thi\u1ec7n m\u1ed9t qu\u00e1n hi\u1ec7n nay cao g\u1ea5p kho\u1ea3ng 1,8 l\u1ea7n so v\u1edbi h\u1ed3i 2010, theo \u00f4ng Yasuda.<\/p>\n\n\n\n

Tr\u01b0\u1edbc c\u00e1c \u00e1p l\u1ef1c, Nh\u1eadt B\u1ea3n \u0111\u00e3 ghi nh\u1eadn s\u1ed1 doanh nghi\u1ec7p kinh doanh nh\u00e0 h\u00e0ng ph\u00e1 s\u1ea3n t\u0103ng 3 n\u0103m li\u00ean ti\u1ebfp, v\u1edbi k\u1ef7 l\u1ee5c 900 \u0111\u01a1n v\u1ecb v\u00e0o 2025, theo Teikoku Databank. H\u01a1n ba ph\u1ea7n t\u01b0 c\u00f3 kho\u1ea3n n\u1ee3 d\u01b0\u1edbi 50 tri\u1ec7u yen, cho th\u1ea5y ph\u1ea7n l\u1edbn l\u00e0 c\u01a1 s\u1edf nh\u1ecf. Nh\u00f3m “qu\u00e1n bar v\u00e0 qu\u00e1n bia”, trong \u0111\u00f3 c\u00f3 Izakaya, d\u1eabn \u0111\u1ea7u v\u1edbi 204 v\u1ee5 ph\u00e1 s\u1ea3n, nhi\u1ec1u h\u01a1n b\u1ea5t k\u1ef3 ph\u00e2n kh\u00fac n\u00e0o kh\u00e1c trong ng\u00e0nh.<\/p>\n\n\n\n

\u0110i\u1ec3m chung c\u1ee7a nh\u00f3m n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3 chuy\u1ec3n ph\u1ea7n chi ph\u00ed t\u0103ng th\u00eam sang kh\u00e1ch h\u00e0ng. Kh\u1ea3o s\u00e1t th\u00e1ng 7\/2025 c\u1ee7a Teikoku Databank cho th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n chi ph\u00ed v\u00e0o gi\u00e1 b\u00e1n ch\u1ec9 \u0111\u1ea1t 32,3%, th\u1ea5p \u0111\u00e1ng k\u1ec3 m\u1ee9c b\u00ecnh qu\u00e2n 39,4% c\u1ee7a ng\u00e0nh.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 qu\u00e1n ph\u1ea3i t\u1ef1 g\u00e1nh kho\u1ea3ng hai ph\u1ea7n ba m\u1ed7i kho\u1ea3n chi ph\u00ed t\u0103ng th\u00eam, thay v\u00ec t\u00ednh v\u00e0o gi\u00e1 b\u00e1n. Naohiro Fujimoto, nh\u00e0 ph\u00e2n t\u00edch th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o, nh\u1eadn \u0111\u1ecbnh c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u00ecn chung c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u0103ng gi\u00e1 h\u01a1n trong khi qu\u00e1n nh\u1ecf kh\u00f4ng th\u1ec3 v\u00ec th\u1ebf ch\u1ecbu r\u1ee7i ro l\u1edbn.<\/p>\n\n\n\n

V\u1edbi Kazuhiko Inada, doanh s\u1ed1 gi\u1ea3m nh\u1eb9 ch\u01b0a \u0111\u1ee7 khi\u1ebfn qu\u00e1n c\u1ee7a \u00f4ng \u0111\u00f3ng c\u1eeda, nh\u01b0ng nh\u1eefng c\u01a1 s\u1edf v\u1ed1n \u0111\u00e3 \u1edf s\u00e1t ng\u01b0\u1ee1ng t\u1ed3n t\u1ea1i, ch\u1ec9 c\u1ea7n doanh thu gi\u1ea3m 10% c\u0169ng c\u00f3 th\u1ec3 l\u00e0 \u0111\u00f2n ch\u00ed m\u1ea1ng. Ng\u00e0y nay, \u00f4ng cho r\u1eb1ng y\u1ebfu t\u1ed1 gi\u00fap s\u1ed1ng s\u00f3t l\u00e0 kh\u1ea3 n\u0103ng mang l\u1ea1i th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c khi \u1edf nh\u00e0.<\/p>\n\n\n\n

Qua m\u00f9a d\u1ecbch, \u00f4ng r\u00fat ra b\u00e0i h\u1ecdc m\u1ed9t m\u00f3n \u0103n \u0111\u00e3 ngu\u1ed9i sau khi mua mang v\u1ec1 kh\u00f4ng th\u1ec3 gi\u1ed1ng m\u00f3n v\u1eeba ch\u1ebf bi\u1ebfn v\u00e0 ph\u1ee5c v\u1ee5 ngay t\u1ea1i qu\u1ea7y. “Izakaya c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 ch\u1ec9 m\u00f4 h\u00ecnh n\u00e0y m\u1edbi mang l\u1ea1i \u0111\u01b0\u1ee3c”, \u00f4ng nh\u1eadn \u0111\u1ecbnh.<\/p>\n\n\n\n

\u00d4ng Sunny Yasuda \u0111ang \u0111\u1ed3ng s\u1edf h\u1eefu 3 qu\u00e1n v\u00e0 ho\u00e0i nghi vi\u1ec7c th\u1ef1c ph\u1ea9m mua v\u1ec1 r\u1ebb h\u01a1n c\u00f3 khi\u1ebfn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch quen ng\u1eebng \u0111\u1ebfn nh\u1eadu. “N\u1ebfu gi\u00e1 ch\u1ec9 r\u1ebb h\u01a1n v\u00e0i ph\u1ea7n tr\u0103m, li\u1ec7u m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ef1c s\u1ef1 \u0111i mua nguy\u00ean li\u1ec7u, t\u1ef1 n\u1ea5u \u1edf nh\u00e0, r\u1eeda d\u1ecdn m\u1ecdi th\u1ee9 r\u1ed3i mang r\u00e1c \u0111i \u0111\u1ed5 kh\u00f4ng?”, \u00f4ng \u0111\u1eb7t v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n

Theo \u00f4ng, nh\u1eefng ng\u01b0\u1eddi nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 \u0111\u1ebfn m\u1ee9c \u0111\u00f3 c\u00f3 l\u1ebd \u0111\u00e3 gi\u1ea3m t\u1ea7n su\u1ea5t \u0103n ngo\u00e0i t\u1eeb tr\u01b0\u1edbc. V\u1edbi nh\u00f3m c\u00f2n l\u1ea1i, qu\u00e1n nh\u1eadu b\u00e1n th\u1ee9 m\u00e0 si\u00eau th\u1ecb kh\u00f4ng th\u1ec3 cung c\u1ea5p: c\u00f3 ng\u01b0\u1eddi n\u1ea5u s\u1eb5n, kh\u00f4ng kh\u00ed n\u00e1o nhi\u1ec7t v\u00e0 bu\u1ed5i t\u1ed1i b\u00ean b\u1ea1n b\u00e8 theo c\u00e1ch kh\u00f3 c\u00f3 \u0111\u01b0\u1ee3c khi t\u1ee5 t\u1eadp t\u1ea1i nh\u00e0. Yasuda m\u00f4 t\u1ea3 th\u1ee9 m\u00ecnh b\u00e1n kh\u00f4ng ph\u1ea3i \u0111\u1ed3 \u0103n, m\u00e0 l\u00e0 “kh\u00f4ng gian v\u00e0 th\u1eddi gian”.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Chi ph\u00ed t\u0103ng trong khi ng\u01b0\u1eddi Nh\u1eadt gi\u1ea3m ti\u1ec7c t\u00f9ng, khi\u1ebfn c\u00e1c qu\u00e1n nh\u1eadu b\u00ecnh d\u00e2n ch\u1eadt v\u1eadt,<\/p>\n","protected":false},"author":1,"featured_media":2211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-2207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-doanh"],"yoast_head":"\nKDQT - Kinh doanh qu\u00e1n nh\u1eadu \u1edf Nh\u1eadt g\u1eb7p kh\u00f3 - TIN 24H.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thuchanhmic6.id.vn\/?p=2207\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KDQT - 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